Celebrity chefs Spike Mendelsohn and Carla Hall are leading the “Plant Your Vote” initiative, a new voter participation campaign encouraging people to vote by posting recipes and plant-based meals on social media.

The campaign encourages chefs of all skill set — from Rachael Ray, Jose Andres, Ming Tsai and Michael Voltaggio to the average home cook — to get involved.

“As chefs, we have a responsibility to serve our community that goes far beyond the kitchen,” Mendelsohn said in a press release. “I created the Plant Your Vote challenge because I knew I wasn’t doing enough to support the changes our country so desperately needs right now.”

The campaign’s founders encourage social media users to join this important cause.

“Carla and I hope that by engaging our fellow chefs, influencers, and friends in this fun and inclusive challenge, more people will be inspired to plant their vote,” Mendelsohn continued, “and use their voice to create a better tomorrow.”

Everyone can participate in the challenge by taking a photo or video of their favorite plant-based recipe and uploading it to their chosen social media platform(s). Tag “@plantyourvotechallenge” in the post’s caption, and add a link to the Plant Your Vote website. Participants are also urged to tag their friends and keep the challenge going.

Plant Your Vote emphasizes the importance of making informed voting decisions by researching key issues and comparing local and national candidates. The initiative also provides helpful resources, including information on how to vote in your state and how to find out if you’re already registered to vote.

PLNT Burger, Mendelsohn’s plant-based restaurant chain with locations in Virginia, Maryland, Pennsylvania, and Washington D.C., is partnering with Plant Your Vote to give a free burger to customers who upload proof of their voter registration through its website.

Lady Freethinker applauds the initiative for encouraging people to get out and vote this election with delicious, plant-based food.