Fur is cruelty, not fashion: this is the message Lady Freethinker brought to Times Square in New York City with its billboard.
Millions of tourists saw our message as they shopped in the heart of the fashion capital of the U.S., where several luxury fashion stores continue selling garments made with animal fur. Lady Freethinker’s billboard exposed the truth that fur is the product of a horrific industry and that the public has the power to end the violence. The billboard followed our Week of Action urging companies to stop selling fur.
While many brands have switched to faux fur, Fendi, Louis Vuitton, Berluti, and other LVMH-owned brands continue selling animal fur. At these luxury fashion houses, coats, shoes, and accessories made from slaughtered animals sell for tens of thousands of dollars, and some are for sale in stores near Times Square.
Our billboard showed the world the faces of fur products – foxes, raccoon dogs, and other innocent animals who are condemned to lives of misery on fur farms before being brutally killed.
Lady Freethinker’s Billboard in Times Square (Lady Freethinker/Jin Kim)
This winter’s Week of Action to end fur cruelty also follows our investigation into the fur industry. Last year, we sent an investigator to four fur farms in China and exposed the horrors: foxes cowering in fear in filthy wire cages, being roughly handled, and even skinned alive. Thousands of innocent animals were stacked into crates and taken away to be slaughtered because of the demand for fur.
There is nothing luxurious or fashionable about animals’ suffering – and we won’t stop fighting to stop this grotesque industry. Foxes, minks, rabbits, and other animals deserve better.
Thank you to everyone who has joined us in demanding fashion companies stop funding fur farm cruelty. Together, we are spreading awareness about the horrors animals suffer for fur and urging everyone to choose cruelty-free alternatives.
If you haven’t already done so, please take a moment to sign and share our petition demanding luxury fashion company LVMH immediately stop the sale of fur to spare innocent animals from the horrors of fur farming.
SIGN: Urge Luxury Fashion Company LVMH to Stop Supporting Animal Cruelty by Ending All Fur Sales
