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LVMH External Relations Director Jean-Charles Tréhan -- [email protected]; [email protected]; [email protected];

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PETITION TARGET: LVMH

Yanked out of filthy, wire cages with tongs, bludgeoned over the heads, and skinned alive – this is how innocent foxes were documented suffering on Chinese fur farms during a Lady Freethinker investigation.

Foxes and other animals are clearly suffering for fur – which is why many brands across the globe have gone fur-free.

Yet luxury fashion company LVMH has yet to stop selling the skins of foxes, minks, and other slaughtered animals. It’s time for them to end their part in the cruelty.

LVMH (Moët Hennessy Louis Vuitton) is the parent company of 75 brands, including Louis Vuitton, Fendi, and Dior. Fur coats, fur trimmed shawls, and even pom-poms made from slaughtered foxes are easily purchased online from multiple LVMH brand websites.

The garments range in price from hundreds to tens of thousands of dollars – showing how profitable the cruelty may be. While animals pay with their lives, the CEO of LVMH maintains his status as one of the wealthiest people in the world.

Some LVMH brands, like Louis Vuitton, claim to prioritize “sustainable” and “responsible” sourcing of materials, yet they continue funding fur farms — wreaking havoc on the environment and condemning animals to painful lives in cages where they are raised only to be slaughtered.

No animal should be brutally killed and skinned for fashion.

It’s time for LVMH to finally end the sale of fur – and thus help end demand for the violence. Enforcing fur bans across all brands would be monumental for saving animals from horrific suffering.

Sign our petition demanding that LVMH adopt an official fur-free policy to ensure every brand they carry stops funding animal cruelty.