New York-based fashion label Coach is joining the avalanche of brands who are taking a stand against fur, with a plan to phase it out in the short term before a complete ban by fall 2019.
The label, under the direction of chief executive Joshua Schulman, said that they made this humane decision based upon feedback from employees and shoppers who oppose the use of fur.
“We understood from our employee population and from our consumers that it was important to them that we take a stand on this issue,” said Schulman. “We’re doing it because we believe it’s the right thing to do.”
Although the ban will see Coach stop using furs such as mink, coyote, fox and rabbit, they will continue to use other animal products like mohair and angora — as well as leather.
Coach teamed up with the Humane Society of the United States (HSUS) to discuss the move before the announcement, and the organization helped educate key senior executives about the cruel fur industry.
“The announcement from a brand as iconic as Coach is the latest indication that fur is just not fashionable,” said Kitty Block, CEO and president of The Humane Society. “Consumers worldwide are saying no and fashion leaders are following.”
The anti-fur movement has had some big wins this year. Notably, Los Angeles voted in favor of a ban on the manufacture and sale of fur last month, which will see it become the largest city in the world to go fur-free. Prior to that victory, in March this year, San Francisco joined West Hollywood and Berkeley in voting to enact legislation banning the sale of fur.
A slew of fashion labels over the last few years have made similar pledges, including Burberry, Gucci, Armani, Stella McCartney, and Vivienne Westwood, along with many more.
Even iconic fashion magazine InStyle has banned the promotion of any products that use fur — both within its photo spreads and advertising materials.
“The fur trade kills more than 100 million animals each year, with animals used for fur either trapped in the wild, where they remain in cruel leghold traps for days without food or water, or raised in cramped cages for their entire lives and then killed by electrocution or gassing,” said Block.
The tide is well and truly turning for the barbaric fur industry, and before long, those who continue to use it will be in the minority. We hope that continued decisions like this spell the end for the practice, consigning it to the history books forever.
Hopefully these decisions will continue to come and change our world for the better.
He still wants to use angora which is the SUFFERING of where they(I think…China) rip the skin off rabbits with no Pain medication. He has to STOP using ANY animal fur.
Thank you
thank you for eliminating fur from your line (please do so asap) and please go all the way by eliminating ALL animal products (leather, angora, mohair) as those animals suffer just as much!
thank you for eliminating fur from your line (please do so asap) and please go all the way by eliminating ALL animal products (leather, angora, mohair) as those animals suffer just as much!
ThankYou !! It’s The Right Thing To Do !!!!
It is great news to hear stories of people being humane, caring about our planet, people and future generation to make it a better place to live in. It seems to be this website is working for the better in people spiritually, emotionally, caring, educating people and taking action. One person can make a difference in a better world to live in just like Martin Luther King did you can too.
So happy with coach phasing out fur. Now if only the others would follow. Absolutely wonderful
Hallelujah! It’s a beginning.
Good move but someone needs to educate them on how the Chinese in particular provide the fashion industry with angora. In other words – rabbits are held down while their fur is ripped from their bodies. Imagine the pain.
So true Bina Pannell but it’s a start. I would love to live long enough to see people live in harmony with all other life on this planet.
Thank you.
High time and when is it enough?! Meaning the GREED!
There’s countless other ways to remain warm and hip without wearing or using an animal’s COAT!
STOP THE UNNECESSARY CRUELTY!
You can say that, again. Humans have had alternatives to fur/leather/downy for centuries. The ways animals are slaughtered for these products in modern times are many times more atrocious, than when they just slit their throats; or shot them. They’re electrocuted, burned, bloodletted, held under water, and forcefully plucked of feathers/hair while still alive.
THANK YOU COACH FOR GOIBG FUR FREE, MANY MANY CONGRATS ON YOUR DECISION.
HOPE THE WORLD KNOWS ABOUT THIS & ALL BUSINESSES GOES FUR-FREE FOREVER
About time!
Finally.
YAY. I dream of the day when all fashion labels will use faux products.
Here, here !