Famous high-end British fashion label Burberry has announced that they are phasing out real fur from all their fashion products, joining the ranks of designers like John Galliano, Stella McCartney, Versace, Michael Kors, Gucci and many more.
Set to showcase new lines at the esteemed London Fashion Week later this month, the fashion giants have promised there will be no real fur at the event.
“Modern luxury means being socially and environmentally responsible,” said Burberry’s new Chief Executive Officer Marco Gobbetti. “This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
In addition to this humane move, the fashion powerhouse released a statement saying they will stop the practice of destroying old, unwanted stock, effective immediately.
Previously, any clothing, leather, or beauty products left unsold were incinerated in order to protect the brand’s image and avoid knock-offs of their products. After environmental activists protested this wasteful practice — which saw 28.6 million pounds ($36 million) worth of goods burned last year alone — the company vowed to make every effort to “re-use, repair, donate or recycle unsaleable products.”
It’s encouraging to see the list of designers who recognize that fur is cruelty, not fashion growing steadily; however, there are many who continue to support this barbaric industry, including Fendi, Dior, Louis Vuitton, Karl Lagerfeld, and Yves Saint Laurent.
The fur industry is horrifically inhumane. Animals are kept in shocking conditions; living in tiny, dirty cages where not one of their natural behavioral needs is met. Many are sick and injured and often suffer from severe emotional and mental trauma.
With modern technology more than capable of producing quality synthetic and sustainable materials, there’s simply no excuse to murder animals simply for “fashion.” We hope that with Burberry’s recent move away from fur, the pressure increases on those designers that have yet to wake up to the atrocities.
What’s New…
YAY —- GOOD NEWS for a change — THANK YOU A MILLION TIMES.
I am happy with the result, bcz THE FASHION COMPANIES ARE RESPONSIBLE FOR THE DESTRUCTION OF THE SPECIES .CONSUMERS MUST BOYCOTT EVERY COMPANY THAT USES ANIMAL PRODUCTS!!!!!
A positive step forward.
Boycott the company’s that won’t stop using fur
Animals ARE NOT FOR HUMANS TO USE OR ABUSE!
ma come? tutti questi imprenditori sono completamente rifatti ,imbottiti di siliconi,acidi vari,protesi a gogo…e poi fanno i puristi con la pelliccia degli animali!…. Ma andate a concimare la terra,mostri inumani!
Really really good news. Thank you Burberry., but STOP now.
VYSPELOST NARODA SA PREJAVUJE V JEHO SPRAVANI SA KU ZVIERATAM…. NEZIJEME V PRAVEKU, NIE SME NEANDRTALCI, ALE SPRAVAME SA TAK! PREBERME SA, VED ZVIERATA SU ROVNAKO CITIACE BYTOSTI AKO MY, NEMOZEME SA K NIM SPRAVAT AKO K VECI! PREBERME SA!
Well done Burberry. Please encourage other labels to follow you.
Well done Burberry. Please encourage other labels to follow you.
SOON? How about right now?
Thank you !
“Not to hurt our humble brethren is our first duty to them but to stop there is not enough. We have a higher mission — to be of service to them whenever they require it.” — St. Francis of Assisi.
“Compassion for animals is intimately connected with goodness of character and it may be confidently asserted that he who is cruel to animals cannot be a good (hu)man.” ~ Arthur Schopenhauer, German Philosopher
Great News!!!! Hoping it’s taking effect soon.
When? I didn’t see anywhere in the article when they will stop? This year? Next year? When? I was hoping it would say immediately.
Thank you Burberry!
Thank you Burberry for finally showing compassion to animals. No animal should be tortured and killed for their skin and fur, there are plenty of alternative materials around which do not involve pain and death
Good job. Let’s hope everyone else follows through.
But Canada Goose continues on… hopefully not for long though!!!
That is great news!
Wonderful and wise decision — thank you, Burberry — good job.
Thank you, Burberry, for your new direction, on behalf of the animals first and foremost, and also for the environment.
As long as people want real fur , hunters will provide them with it. Yes it is very stupid and cruel to want an animal’s fur for clothing. I hope one day they get what they deserve for killing these beautiful animals.
Aretha Franklin I noticed would wear all this fur stuff. To cover that huge body just imagine how many poor animals suffered and were killed. Many rich people think it’s cool to have real fur, but I just want them to realize how ignorant they are and that they look pathetic wearing fur.
good news
Moving away from fur is fantastic.
However, I am not really comfortable with the following statement either: “With modern technology more than capable of producing quality synthetic and sustainable materials, there’s simply no excuse to murder animals simply for ‘fashion.’” I hope that part of the idea here is not to make synthetic “fur.” As long as any “fur” is present as a fashion commodity, a market is created. The market for fur needs to be discouraged altogether.