Plant-based pet food company Because, Animals recently introduced Pumpkin Noochies+, a delicious new flavor of the popular Noochies dog cookies.

Packed with nutrients, antioxidants, and minerals, these cruelty-free, organic, non-GMO treats aim to boost dogs’ immune systems and are made from wholesome ingredients like coconut oil, applesauce, and ancient grains.

They also contain “nooch,” another name for nutritional yeast, which delivers the 10 essential amino acids that dogs need, as well as beta-glucan, a naturally occurring immunity booster that helps to reduce stress, maintain healthy energy levels, and relieve joint, skin, and bowel symptoms.

Because, Animals CEO and co-founder Dr. Shannon Falconer said in a press release that the company has come to see yeast-derived beta-glucan as a critical ingredient for immunity and promoting overall physical health.

“Pumpkin Noochies+ are loaded with healthy ingredients, but we’ve come to think of yeast-derived beta-glucan as a magical ingredient for immunity and promoting overall physical health,” she said. “Perhaps more importantly, dogs love the winning combination of umami from nutritional yeast and the sweetness of maple syrup paired with apples, pumpkin and barley.”

Founded in 2016 with the vision of creating products that are safer, healthier, and more sustainable than conventional factory-farmed pet foods, Because, Animals is the only pet food company growing clean, cultured meat from humanely harvested animal cells.

The company has developed an innovative way to culture meat without using fetal bovine serum, a growth medium harvested from the slaughter of pregnant cows that is sometimes used for producing cell-based meats.

Because, Animals hopes to release its first cultured meat products next year while continuing to carry its line of meat-free, organic treats and nutritional supplements for cats and dogs.

Pumpkin Noochies+ and original Noochies are available at select pet retailers and online at