Starbucks have announced that they plan to launch an extended line of vegan food later in 2018. The announcement, made at the annual shareholder meeting, comes in response to a campaign by Compassion Over Killing (COK), who attended the meeting.
COK has led a campaign, with the support of journalist Jane Velez-Mitchell and singer LP, to urge Starbucks to expand their vegan line, including starting a petition that garnered over 30,000 signatures.
BREAKING NEWS: VICTORY! In response to Compassion Over Killing's & #JaneUnChained's #VeganStarbucks campaign, Starbucks’ Chief Operating Officer Rosalind Brewer has JUST announced that plant-based foods are on the way, amid high demand: “We have a line that we’d love to share with our customers later this year, so it is in our plans. We know our customers ask us that repeatedly, and we’ll be responding.” Video below was recorded just before this victory! Make sure it happens! Sign here NOW: bit.ly/veganstarbucksYou can also send a quick, polite email to thank Starbucks COO Rosalind Brewer (email@example.com)
Posted by Jane Velez-Mitchell on Wednesday, March 21, 2018
“Starbucks brightened our mornings when it became one of the first national coffee chains to pour out non-dairy milks,” COK employee Jonathan Rosenberry said at the meeting. “But millions of consumers are seeking hearty plant-based foods to enjoy with their coffee – and that’s where Starbucks’ menu still doesn’t live up to the buzz.”
But word is, that’s about to change.
“We have a line that we’d love to share with our customers later this year, so it is in our plans,” said Rosalind Brewer, the company’s COO. “We know our customers ask us repeatedly, and we’ll be responding.”
Starbucks have previously proven themselves as forward-thinking with regards to plant-based options, as one of the first coffee chains in the U.S. to offer soy milk and later coconut milk. In 2015, Starbucks introduced new vegan items, including several breakfast foods and snacks, at select store locations.
Bravo to Starbucks for once again making progress in the shift towards healthier, more humane foods.