McDonald’s plans to present a new plant-based food platform to customers at select locations around the world starting in 2021.
The fast-food giant’s decision to invest in meatless alternatives is part of its “Accelerating the Arches” growth strategy and reflects the increasing popularity of plant-based products, reported USA Today.
“As we have worked to better understand customer demand…we have created a delicious burger that will be the first menu option in a plant-based platform we are calling McPlant,” said Ian Borden, McDonald’s international president. “McPlant is crafted exclusively for McDonald’s, by McDonald’s.”
The meatless patty’s ingredients remain a mystery for now, but if the trial goes well, the company may expand its McPlant selections.
“In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes, and breakfast sandwiches,” Borden said. “We are excited about the opportunity because we believe we have a proven, delicious-tasting product. When customers are ready for it, we are ready for them.”
Animal advocates have been pushing McDonald’s to offer vegan burgers for years. And despite new plant-based products from rivals like Burger King and KFC, McDonald’s has waited to enter the meatless alternative market in the United States.
Lady Freethinker urges the company to continue working to remove cruelty from their menu.