McDonald’s plans to present a new plant-based food platform to customers at select locations around the world starting in 2021.
The fast-food giant’s decision to invest in meatless alternatives is part of its “Accelerating the Arches” growth strategy and reflects the increasing popularity of plant-based products, reported USA Today.
“As we have worked to better understand customer demand…we have created a delicious burger that will be the first menu option in a plant-based platform we are calling McPlant,” said Ian Borden, McDonald’s international president. “McPlant is crafted exclusively for McDonald’s, by McDonald’s.”
The meatless patty’s ingredients remain a mystery for now, but if the trial goes well, the company may expand its McPlant selections.
“In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes, and breakfast sandwiches,” Borden said. “We are excited about the opportunity because we believe we have a proven, delicious-tasting product. When customers are ready for it, we are ready for them.”
Animal advocates have been pushing McDonald’s to offer vegan burgers for years. And despite new plant-based products from rivals like Burger King and KFC, McDonald’s has waited to enter the meatless alternative market in the United States.
Lady Freethinker urges the company to continue working to remove cruelty from their menu.
Finally! This is a good move. You held out for decades, but now that myriad consumers have raised their consciousness to the point of rejecting chopped up cow, it is in your interest to provide a plant-based alternative. Finally! Thank you! Many vegans – not all – will want to know the ingredients before purchasing though.
Great, bring it on, lets clean up the world and abolish meat. No need for it, no need for the cruelty involved at all stages of production of it. Lets get healthy.
Don’t touch McDonald’s with a ten foot pole, especially if you use the Sacred Herb, cannabis, for any reason. McDonald’s was a major proponent of spraying a nasty chemical called paraquat on every cannabis field they could find.
HOORAY FOR MCDONALDS MAKING A VEGAN BURGER!!! I AM A VEGAN & OF COURSE, I DON’T BUY ANYTHING FROM MCDONALDS. I MAY RECONSIDER NOW..I AM VEGAN FOREVER!
Great!!! It’s about time for McDonald’s to join others in offering a Plant-based option! Keep GOING! Time to REFORM our “food” system!!! More Plant based products-less breeding of animals-ban on Factory farms, gestation crates, cages, let’s END THIS abuse and MORE threats of MORE dangerous pandemics!!
It’s good to know that a plant-based option is introduced at McDonald. To tell the true, I’m surprised it took so long since so many fast-food giants have already made it happened. Compassion tastes so much better than torture.