Although fur is rapidly falling out of favor in the world of fashion, the fight against this inhumane industry is far from over. Compassionate shoppers and fashionistas are turning to fake fur, but may unwittingly be purchasing or wearing the real thing.
Animal Defenders International’s (ADI) new campaign #IsThatFurReal helps people differentiate between real and fake fur in an effort to stamp out cruelty. The initiative will run throughout New York Fashion Week (7-15 February) and London Fashion Week (15-19 Feb).
“Unaware that real fur is often mislabeled or not labeled at all, and cheap, shoppers may unknowingly be supporting animal suffering,” says ADI President Jan Creamer. “Animal Defenders International is here to help the public avoid animal fur and help stop this cruel trade.”
Anyone with an allegedly fake fur item is encouraged to share photos or videos of it on social media with the hashtag #IsThatFurReal, or email ADI at [email protected].
Experienced fur-spotters will let people know if the fur is real, and provide advice on how to spot the difference in the future.
In spite of a growing movement against the fur industry, more than 110 million animals every year are still killed on fur farms, and a further 16 million trapped and slaughtered directly from the wild.
Fur farms are notoriously hellish places, where animals are stuffed into tiny, dirty cages and deprived of the ability to fulfill any natural behaviors. These animals suffer extreme physical and psychological suffering.
In recognition of this cruelty, dozens of high-end designers have dropped fur from their labels, including Burberry, Gucci, DKNY and many more.
If you come across some fur clothing or other items and want to check if they are cruelty-free, ADI offer some tips:
1) Real individual furs taper to a fine point, whereas fake fur features blunt ends.
2) Fake fur is attached to a mesh or fabric base; real fur is attached to skin.
3) If you own the item, pluck a few strands of fur and burn them. Fake fur will smell like plastic, whereas real fur will smell like burnt hair.
What’s New…
Hopefully this campaign will make a difference.
Knowingly selling or buying real fur products is cruel and supporting cruelty to animals. When real fur is labelled as faux fur it is even worse as manufacturers are falsely selling this product to people who genuinely try to only wear faux fur. All fur farming should be banned and anyone who knowingly wears real fur should be ashamed of themselves as they are funding animal cruelty.
I believe in the work you’ve started! I love that you and all your information helps ppl know and understand what this world is really like . Behind closed doors and down long driveways , animals are suffering. Thank y’all for giving a vision and a voice to the most deserving of gods creations.
I believe in the work you’ve started! I love that you and all your information helps ppl know and understand what this world is really like . Behind closed doors and down long driveways , animals are suffering. Thank y’all for giving a vision and a voice to the most deserving of gods creations.
I think people should just boycott all fur, whether real or fake. That would take care of the problem.
not right and should not be…i would stop wearing anything that harmed. mutilated or the life of an animal was taken!
There’s enough people in this world that have a good heart and compassion that we need to stop this abuse and get higher authorities involved including the presidential and other countries that we are trying to do already but just sometimes it don’t seem like a signature or not enough there needs to be more done change the laws
Animal abuse will not be tolerated. An eye for an eye is required. Instigate the death penalty for all cases of animal abuse!
Brilliant news.
Such a sad photo. BAN FUR TRADE ! Free all these animals ! Please !
Fake or real, I don’t buy any fur!!
Please mr trump. Your base will vote for you eaven if you shoot someone on 5 th avenue!! Do us all a favor…stop and ask el chapo how he gets in and out u.s. wall is worthless and hurts wildlife and all of the aanimals that use the rio grande to drink and swim !! These people will jump your wall!! USE TECHNOLOGY MORE COPS!!
Good tips for differentiating. If you think it is real don’t buy it!!
ANY TIME I CAN HELP SPREAD THE PROTECTION AND ENLIGHTENMENT OF HELPING THE VOICELESS, I WILL DO IT!!!!
Honestly for me is the easiest thing ever! How can you mistake a piece of a deal animal and a fake one? Really? For the rest just tell you , if you see it looks like fur it’s probably is have a doubt don’t buy ! Do t buy cruelty don’t pay people who torture and kill animals for profit !
Honestly for me is the easiest thing ever! How can you mistake a piece of a deal animal and a fake one? Really? For the rest just tell you , if you see it looks like fur it’s probably is have a doubt don’t buy ! Do t buy cruelty don’t pay people who torture and kill animals for profit !