In response to a campaign by Compassion Over Killing (COK), Dunkin’ Donuts’ new CEO has announced that the company plans to release more plant-based options, including beverages.

COK’s petition, supported by former pro basketball player and referee Antoine Knighton, has garnered over 14,000 signatures so far as consumers urge the biggest donut chain in the US to cater to the growing number of people choosing to go vegan not only for their health but also for the benefits to animals and the environment.

In 2014, Dunkin’ Donuts rolled out an initiative to use almond milk throughout the US, thanks in large part to a campaign from COK, giving consumers the choice of plant-based beverages in its 8,500 stores.

“After hearing the buzz from consumers nationwide, Dunkin’ Donuts started pouring out almond milk for coffee in 2014 – and plant-based demand has continued to soar,” COK Director of Corporate Outreach Laura Cascada told Lady Freethinker. “As our growing campaign shows, Dunkin’ has the chance to roll out a slam dunk – for consumers, the planet, and animals – by offering a vegan donut. That’s what thousands are asking for: vegan food to go along with their dairy-free coffee.”

Food and drink companies worldwide are starting to listen to vegan consumer’s demands for cruelty-free food and drinks. This year, Starbucks, one of Dunkin’s biggest competitors, also pledged to release more vegan menu choices.

Currently, all of Dunkin’s donuts contain dairy or egg, so customers can buy a dairy-free coffee, but no accompanying snack!

With recent market research finding that 39% of Americans are looking for plant-based meal options, it’s time for Dunkin’ Donuts to keep up with the demand. We look forward to seeing what they come up with.

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