Motorworks Brewing in Bradenton, Fla., is labeling beer cans with dogs available for adoption in a unique promotion of animal rescues.
In partnership with Shelter Manatee, the brewery is selling cans of Kölsch lager featuring dogs in need of forever homes at the Manatee County adoption center. Each label contains a story about the featured dog, as well as information about Shelter Manatee’s plans to build a new shelter.
Since the project’s purpose is to advocate for adoption, there is no guarantee that the dogs on the cans will still be available at the time of purchase, but the rescue has plenty of equally adorable, loving dogs awaiting new families.
Brewery customers who aren’t currently looking to adopt a dog will still be helping animals in need, as a portion of the proceeds are donated to Shelter Manatee and will go towards the construction of its new facility.
“Money is going directly to the shelter for that,” the brewery’s director of sales and marketing, Barry Elwonger told Fox 13 News, “and we want to make sure that the people know about the different dogs that are looking for homes.”
The custom cans debuted last Sunday at an event featuring silent auctions, drink specials, and food trucks. Thus far, the campaign has received an overwhelming amount of support.
The beer is available in four-packs and cases of 24 at Motorworks Brewing in downtown Bradenton until it sells out. For more information, visit the brewery’s website.
A wonderful idea.
What a brilliant idea, lets hope more companies follow this example as Every time you BUY, a shelter dog DIE…….
Wonderful Idea.
The cans with the faces of Dogs , what a great and loving thing to do. You all show that you have big hearts and compassion. Thank you !
The cans with the faces of Dogs , what a great and loving thing to do. You all show that you have big hearts and compassion. Thank you !
this is a great idea. Animals need all the help they can get. Humans are so abusive to innocent animals. THERE MUST BE STRONGER HARSH LAWS FOR PEOPLE WHO ABUSE ANIMALS…NO EXCUSE!
this is a great idea. Animals need all the help they can get. Humans are so abusive to innocent animals. THERE MUST BE STRONGER HARSH LAWS FOR PEOPLE WHO ABUSE ANIMALS…NO EXCUSE!
Congratulations Motorworks Brewing! What a fantastic idea in raising money and helping to find dogs their forever home. Good Luck in your endeavours.
Very bad idea in my opinion.
Drunkers and ppl not serious will adopt poor animals who cannot help themselves?!?!?!?!
Rather put dogs pictures on animals’ food or..
WE MUST FITH FOR ANIMALS . NO JUST TALK ABOUT IN FACEBOOK ! EVERYBODY MUST ACT JUST NOW AND WRITE MORE AND MORE TO MAKE MOVING GOVERNEMENTS
Please please please keep in mind that these vulnerable animals need to be cared for and treated with compassion and respect. We are all God’s creatures and need to be reminded daily that none of those
Creatures deserve the cruelty that some very sick individuals inflict on them in the name of “fun” or
Entertainment. Be alert and call authorities if you see any of these acts!
Please please please keep in mind that these vulnerable animals need to be cared for and treated with compassion and respect. We are all God’s creatures and need to be reminded daily that none of those
Creatures deserve the cruelty that some very sick individuals inflict on them in the name of “fun” or
Entertainment. Be alert and call authorities if you see any of these acts!
Please please please keep in mind that these vulnerable animals need to be cared for and treated with compassion and respect. We are all God’s creatures and need to be reminded daily that none of those
Creatures deserve the cruelty that some very sick individuals inflict on them in the name of “fun” or
Entertainment. Be alert and call authorities if you see any of these acts!
PRAYERS PRECIOUS FURBABIES GET ADOPTED INTO LOVING ,, KIND FUREVER HOMES❤️🙏🏼🐾🐾
And what happens when an alcoholic adopts one of these dogs? They end up with terrible cases of neglect and abuse.
THIS WHERE PEOPLE IN CHARGE NEED TO DO BACK GROUND CHECKS ….. I PRAY RESPONSIBLE HUMANS ARE CHECKING UP ON ALL ADOPTERS …..
Good idea.
I can’t stand this abuse any longer. I’m sickened by it, physically sick. I feel that if anyone can inflict the abuse they do on any animal they deserve the exact same punishment. The internet is not the place for abuser’s to be. They post their heinous crimes and get away with the act. How sick is this?? I’ll tell you it is very sick and needs to stop immediately. If you don’t want a puppy pooping or peeing in the home train them. Do not bring a living, loving, breathing being home to an empty back yard and a chain. No food no shelter. Just go about your business and let these animals be. Everyday we read about something good a pet has done. Then we read how they have saved lives. Who’s there for them. We need the law to be the voice. Do not ever be afraid to save an animals life. You would expect the same. Now is the time. Please
Thank you for your care and compassion for these sheltered animals. It would be nice if cats were put on your cans also.
Fabulous idea. Thank you, Motorworks Brewing!
Terrific – we need many more creative ways to introduce such animals to potential adopters!
Excellente idée!
i love it !!!! We need to get these wonderful puppies permanent, loving homes!
This is a great idea. Thanks Motorworks Brewing!
i hope they are successful in finding GOOD HOMES!!!!!!!!!!!!!!!!!!!
I love this idea. Thanku Motorworks Brewery.
Awesome!!! Praying that all dogs find a great, loveable FOREVER HOME. And may this be the beginning for other animals needing homes as well . . .cats, horses, birds, guinea pigs . . . God Bless Motorworks Brewing for caring 🙂
What a thoughtful idea….let’s pray it has a wonderful outcome!
What a thoughtful idea….let’s pray it has a wonderful outcome!
What a great idea!
What a GREAT idea!!!!
Motorworks Brewing what a brilliant concept!!
the Galarneau family
of course… why would they bother for cats?? at least cats don’t sit around with their tongues hanging out.
they have so much more class.
hope your just joking around …. I’ve been very lucky to have both and each gave me so much enjoyment and unconditional LOVE !
All animals matter❤️
What a terrific idea. Thank you Motorworks Brewing for these chances on behalf of the dogs and us animal lovers. I hope your brewery does wonderfully well in the future.
Is there a screening process for potential adopters? I worry it will attract people with evil intent.
What a wonderful idea well done
What a fantastic idea well done
what a great thing to do