Motorworks Brewing in Bradenton, Fla., is labeling beer cans with dogs available for adoption in a unique promotion of animal rescues.
In partnership with Shelter Manatee, the brewery is selling cans of Kölsch lager featuring dogs in need of forever homes at the Manatee County adoption center. Each label contains a story about the featured dog, as well as information about Shelter Manatee’s plans to build a new shelter.
Since the project’s purpose is to advocate for adoption, there is no guarantee that the dogs on the cans will still be available at the time of purchase, but the rescue has plenty of equally adorable, loving dogs awaiting new families.
Brewery customers who aren’t currently looking to adopt a dog will still be helping animals in need, as a portion of the proceeds are donated to Shelter Manatee and will go towards the construction of its new facility.
“Money is going directly to the shelter for that,” the brewery’s director of sales and marketing, Barry Elwonger told Fox 13 News, “and we want to make sure that the people know about the different dogs that are looking for homes.”
The custom cans debuted last Sunday at an event featuring silent auctions, drink specials, and food trucks. Thus far, the campaign has received an overwhelming amount of support.
The beer is available in four-packs and cases of 24 at Motorworks Brewing in downtown Bradenton until it sells out. For more information, visit the brewery’s website.