Cruelty-free shopping just got easier with a new browser extension called Tribe. The plug-in, which pairs with Amazon.com, provides compassionate consumers with instant insight into whether a purchase hurts animals.
“Being a conscious consumer has always been important to me,” Tribe Founder and CEO Kim Pieper, told Lady Freethinker about her project and the good she hopes it will bring. “I believe that if we make it easy for consumers to get information on company animal testing practices while they’re shopping, we can make a massive impact.”
Tribe pulls data compiled by organizations such as People for the Ethical Treatment of Animals and the Coalition for Consumer Information on Cosmetics (behind the Leaping Bunny certification program) that track the cruelty-free status of manufacturers throughout the world. When you add an item to your Amazon shopping cart, a window pops up to let you know whether or not the company that makes the product tests on animals.
Tribe’s goal is to educate consumers and encourage them to make a compassionate shopping choice while urging companies to stop animal testing. “But we’re not stopping there,” said Pieper. “As Tribe users change how they spend, we’ll let companies know just how much their bottom lines are being hurt because they continue to engage in practices like animal testing that many consumers no longer support.”
Animals in laboratories are subjected to extreme cruelty in the name of “safety” and science. Scientists apply harsh chemicals to the skin and eyes of rabbits, guinea pigs, mice, rats, primates, cats, and dogs. The animals endure physical mutilation, exist in confined and disgusting quarters, and are exposed to frequent and excruciating torture.
Over time, Tribe hopes to add more features to their service including safety and sustainability information and whether products are vegan, so shoppers can make an even more profound difference with their dollar. If you’re interested in learning more, you can see how it works here and join here.
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Thanks for the read.
Love everything Lady Freethinker stands for! I sign every petition and love that this organization is trying and succeeding at making life better for all animals.
If I can’t buy a cosmetic that’s cruelty free – I don’t buy it – period – end of discussion – not going to try to look “beautiful” with torture / death on my mind/body/face – not worth the bad karma- and GET REAL – we don’t need this – there’s other ways to test than with live animals – sick and disgusting
Good idea, but shame it only works on amazon.Is this available for amazon.co.uk? I’ve found a download at last https://jointribe.us
ABSOLUTELY WONDERFUL IDEA!!! LOOK FORWARD TO USING IT! TY
Add my name to everything here!!
How do you get this animal cruelty free extension – Amazon? – Thanks.
We all should be cruelty free, we live in the world of intelligence. We so far with technologies, we don’t need to kill. They have soul, feelings and mothers ans fathers! They feel pain for some person just open a bottle and use it in a week! We can do better and we can change the world, if each person will start putting a little effort, we can fight together!!!
I love cruelty free but hate Amazon.
This is beautiful progress!!!!God bless you all!
Tribe is a GREAT idea. I love animals. I just have to figure out how it works!!
This is a great initiative and will hopefully encourage more of us to think about how animals are treated. But I’m very disappointed to see the Amazon link. This is a company which treats its staff appallingly and also avoids paying taxes. So less cruelty to animals AND also less cruelty to workers (abusive work practices are well documented).
By the way I’ve boycotted Amazon for many years.
Thank you for this.
How can there be only 4 Tribe subscribers when there’s over 90 views? I’m Disappointed and deeply saddened. It’s valuable to take a good honest count of how many products we each individually buy that harm animals. My local $ store is full, proper full of grocery items with palm oil that greatly harms orange tans and the amazon, plastic items that harm sea life, toiletries tested on animals. That’s just the dollar store. Join Tribe. This is a life saving tool