Honest Tea founders Seth Goldman and Julie Farkas recently unveiled their new grants program called Eat the Change® Impact (ETC Impact) to support organizations that champion planet-friendly foods.

The social entrepreneurs intend to donate $1 million spread out over the next three years to national and community-based nonprofits focused on educating and mobilizing consumers to adopt more environmentally-friendly diets.

Eight $20,000 grants will be allocated for national nonprofits and 15 to 20 grants up to $10,000 will be given to community-based organizations.

“There’s a lot of anxiety about what’s going on in the world,” explained Goldman. “But there’s one part of our lives everyone is empowered to control, and that’s the food choices we make.”

Planet-friendly diets do not have to be economically or geographically exclusive,” added Farkas. “There are significant gaps in terms of information and access to planet-friendly diets, but we hope these grants will help close those gaps.”

Organizations receiving a grant from the ETC Impact Grants Program will need to demonstrate the ability to promote the following core values:

  1. Eating with intention – help people learn more about where their food comes from, how it’s grown, processed, packaged and distributed and its environmental impact
  2. Fact-based science – promote the analysis, understanding and education about the link between diet and climate change, with a focus mainly on: reduced food waste; plant-based diets; organic agriculture; supporting biodiversity; water efficiency; and sustainable packaging
  3. Democratizing planet-friendly diets – invest to expand access and demand for planet-friendly diets in terms of education, distribution and pricing
  4. Innovation – support creative and emerging approaches that drive new ways of thinking and eating

Applications for ETC Impact grants will be open from April 1 to May 15, 2020. All grants will be awarded by August 1 the same year.