Tracye McQuirter, MPH, has launched a new online program designed to give black women the resources and support they need to adopt a healthy vegan lifestyle.

The best-selling vegan author and public health nutritionist designed the 10,000 Black Vegan Women program to help women of color positively affect their minds, bodies and environment.

The plan provides a series of 21-Day Vegan Fresh Starts, including videos, meal plans, plant-based recipes, shopping lists, meal prep guides and nutrition tips, all aimed at simplifying the vegan diet for beginners.

“The 10,000 Black Vegan Women program will help 10,000 African American women go vegan in 2020 to live longer, healthier lives,” said McQuirter. “Although we have a long history of being plant-based pioneers and activists, including Rosa Parks, Coretta Scott King, Angela Davis and others, we also have the most to gain from the health benefits of eating plant-based foods because we experience the highest rates of preventable, diet-related diseases in the country.

“I want to truly change the health paradigm of black women,” she continued. “We are leaders in so many progressive ways, but we are in a crisis when it comes to our health. And while there are many reasons for this, we have the power to take back control of our health. It’s about our greens, not our genes! Eating affordable, nutritious and delicious plant-based foods is one of the best ways for us to get healthy now and for the rest of our lives.”

McQuirter, named a national food hero by Vegetarian Times for changing the way America eats, is the author of Ageless Vegan.

You can find out more about this innovative program at