A new website called The Green Plate, launched by Mercy for Animals late last month, aims to make plant-based eating easier than ever before. The comprehensive guide to living a vegan lifestyle boasts a customized meal planner, an abundance of recipes — including scrumptious vegan pancakes, pastas and pies — food coaches, and a community Facebook group for encouragement and helpful tips and tricks.

The Green Plate also publishes regular blog posts about plant-based eating, offering readers a wealth of information about nutrition and the best practices for maintaining a healthy vegan diet without having to compromise on taste, cost, or important vitamins and minerals. Website visitors can read testimonials from others who have transitioned into a meat-free diet for inspiration when making their own lifestyle change.

In recent years, the population has increasingly moved away from the traditional Western diet of meat and potatoes and is relying more on plant-based eating. In fact, 12 percent of millennials now identify as vegetarians, as opposed to just 4 percent of Gen X’ers and 1 percent of baby boomers. While many initially viewed veganism as a trend for the fringe or the elite, the plethora of benefits — for animals, the human body, and the planet at large — are now impossible to ignore.

Thanks to resources like The Green Plate, just about anyone can adopt a cruelty free diet. In fact, by not purchasing meat vegetarians save an estimated $750 a year on groceries, making plant-based eating perfect for those on a budget.

So, if you’re an omnivore who has considered the environmental and personal implications of eating animals but have been intimidated by the idea of ditching meat, The Green Plate can help make the transition as smooth as possible. You’ll be met with unparalleled support from others just like you, as well as answers to any questions and concerns you may have.