Kroger customers can expect to see an exciting new line of 100% plant-based items beginning this fall. Simple Truth Plant Based products, sporting a distinct leaf icon, will be available in stores and online at Kroger.com.
Building on the wild success of Simple Truth, Kroger’s natural and organic line, Simple Truth Plant Based features similarly delicious, fresh foods that are entirely animal-free. Items include vegan cookie dough, meatless burgers, alfredo and bolognese pasta sauces, deli “meats,” and more.
This major move by Kroger suggests that food retailers are discovering new market opportunities as Americans’ dietary values shift.
Many people interested in living a healthier and more humane lifestyle are turning to higher-quality, plant-based foods. Like other food retailers, Kroger plans to cater to this interest with a variety of appetizing options sure to hit the spot.
“Taste is and will always be our No. 1 focus, and you can expect Kroger to continue to invest in this category as we are committed to providing our customers with products that support their eating preferences and health and wellness goals,” Kroger’s senior category strategy and innovation manager Nicole Davis said.
Thanks to major companies like Kroger adding to the ever-growing number of plant-based foods on the market, eating cruelty-free is more accessible–and more delicious–than ever.
Thank you, great news!
This is so great to hear. I will definitely try this line of products. Thank you Kroger!
Thank you Kroger for setting a cruelty-free option for foods.
Frankenfoods
no thanks
a lot of them are lab created
We all have that at the Kroger store on Sam Ridley Parkway
WONDERFUL WONDERFUL!!! AS VEGANS, WE LOVE THE MOVE TO PLANT-BASED FOOD.
Oh my goodness, this is such GREAT news!! When our Fred Meyer (under the Kroger umbrella) renovated the Natural Foods section of our store several years ago, I discovered the Simple Truth brand & they have done a fabulous job of creating affordable, vegan options.
Consumers, this is proof that the way we spend our hard-earned dollars makes a huge difference for the animals in this world!! Incidentally, if you don’t have a store in the area that sells Simple Truth, VitaCost.com carries many of their items ๐
Wonderful news.
Thank you
Wonderful news.
Thank you
It is a start better than nothing i hope Kroger keeps it up.
Good for Kroger.
Kroger still stubbornly sells Fair Life milk in its Dayton, Ohio stores despite my email complaints to their management. (They wrote back defending their position on selling Fair Life BTW.)
But at least Kroger is looking for meatless options in their other departments.
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Good for Kroger!