If you just listen to the audio, you’d think you were listening to a video about COVID-19 guidelines. The narrator lists various safety measures: Avoid going into crowded places. Avoid touching eyes, nose and mouth. Stay home and self-isolate.
But add the visuals, and you realize you’re watching something completely different.
In an impactful and jarring new video, Mercy For Animals and narrator Earthling Ed, a vegan activist, encourage viewers to consider a “new normal” for farm animals, just as most people have had to consider a “new normal” for themselves during the COVID-19 pandemic.
Throughout the minute-long video, disturbing black and white images of cows, pigs and chickens suffering on cramped, dirty factory farms flash across the screen. At the end, text on the screen reads: “They also hope for a new normal.”
As the COVID-19 pandemic forces our society to find a new normal, we have the opportunity to rethink our relationship with animals.
Let’s build a new normal for animals too: https://t.co/CqGLw3tweE
Special thanks to #EarthlingEd for narrating this video. pic.twitter.com/Y0xJYL87hQ
— Mercy For Animals (@MercyForAnimals) September 17, 2020
“Mercy For Animals is working to highlight the ways the pandemic has exposed the cracks in our food system,” the organization said in a statement about the video. “As media attention continues to focus on slaughterhouse conditions and the impact on workers, farmers, and animals, we are hoping that this video will move viewers to recognize the ways in which humans and animals are connected.”
COVID-19 has demonstrated how the inhumane treatment and abuse of animals raised for food has dire consequences for humans, as well. The novel coronavirus is a zoonotic disease, meaning it transfers from animals to humans. It is widely believed that the start of the virus is linked to the live animal trade in China— a “wet market” where live fish, meat and wild animals are sold and killed on-site. But that’s just the beginning. Around the world, animals are also raised and killed in deplorable conditions. COVID-19 spread rapidly through slaughterhouse workers because of crowded conditions and lack of sanitary precautions.
But you can help make change. Choose plant-based foods instead of animal products to help end the suffering and disease.

Ecoeurant mais suis certaine que la nature va se venger
All i can say is these people will have to answer to God for their actions. They are not all there in the head ,because a normal human being would not do this.
Factory Farm Animals in 2020.
More than 200 million animals are killed for food around the world every day – just on land. Including wild-caught and farmed fishes, we get a total closer to 3 billion animals killed daily. That comes out to 77 billion land animals and over 1.2 trillion aquatic animals killed for food around the world every year. August 20, 2020
Who wants to eat the flesh of tortured animals? It is barbaric and heartlessly beastly. And plain gross!
I love all animals and wish there was a decent farm-type place that they could be kept and cared for until adoption or to live out their old age.. I know I am only dreaming.. I hate knowing they are going to be someone’s meal..
We need to share the earth with animals and treat them with respect. If we don’t then who knows what will happen?
Farm animals deserve to be treated humanely
need to help all animals and these pigs so the sufferings can END I DO NOT EAT OR LIKE PORK AT ALL PIGS ARE VERY SMART ANIMALS WISH MORE PEOPLE KNEW ABOUT THIS ANIMALS GO THROUGH SO MUCH PAINS
What is a new normal? There needs to be laws that include farm animals or animals raised for meat be held under the same standard as companion animal cruelty. Animals all feel pain the same, whether they’re pets or being raised for meat. We need better laws!
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There is no excuse or reason to treat animals in such a terrible way. The fact that ‘they are going to die anyway’ is utterly abhorrent. Nothing on this planet should suffer except humans who abuse everything they can.
Help the animals
Everyone deserves to live equal
What is a new normal for farm animals when you meat them?
What is wrong with human species???? So “smart”, so cruel, so evil.
Simple enough for the people with a soul and a conscience…go vegan
What does ‘A New Normal’ mean for the animals??
To be treated in a humane and caring way.
Thanks for all your help getting this passed.
This campaign video needs to be watched by a whole lot more people worldwide. As we transition into a “new normal,” it is a perfect opportunity to define what a new normal is. As people are looking for answers, this video helps answer the question, “What is the new normal?”
Please do what you can to reduce eating animals, there are many alternatives and they are vegetarian world.
This really sends the message home! Thank you so much for sharing! The more people are made aware of what is really going on with these poor, defenceless animals, hopefully the sooner their lives will change for the better!
This is an insightful video 🐮🐂🐃🐄🐷🐖🐽🐏🐑🐔🐓🐣🐤🐥🎥📽.
#evenxchange for humans involved in this sickening torture
#evenxchange for humans involved in this sickening torture
Banning killing contests is a marvelous start. Keep it up. No leg traps. No canned hunting for cowards. No bait hunting for lazy cowards. No stupid hunting of any kind. And no hunting of endangered animals anywhere or you can’t bring your lousy prize into the US.
Even animals destined to be slaughtered for food need to be treated humanely. No cramped and dirty cages or stalls or kennels or anything that restricts movement. No mistreatment of any animal. Cut down the number to be slaughtered. Treat then humanely. Or get out of the business altogether. No other solution will be acceptable.
We as humans need to protect and respect animals and punish humans who abuse and torture animals.
anything that would improve the lives of factory farm animals is a good thing