The animals on Barnum’s Animal Crackers packages are finally free.
Mondelez International, the parent company of Nabisco, has decided to revamp their boxes and shift their main image from one of animals behind bars to one in which the animals are roaming in their natural habitat.
In 2016, People for the Ethical Treatment of Animals (PETA) wrote a letter to Mondelez International requesting that cages be removed. They wrote that public sentiment about animal exhibitions has changed and therefore so should product packaging.
In their letter, PETA stated, “circuses tear baby animals away from their mothers, lock animals in cages and chains, and cart them from city to city…. they have no semblance of a natural life.”
Depictions of animals and systemic violence in the media are so embedded it is often not easy not to pick them out. But it is essential to monitor and question the images and story lines we are being fed. Without critiques and thoughtful consumption of these images and narratives, we are tacitly approving of abusive and speciesist behavior.
This shift in the image on animal cracker packages may not seem like big news. But while other victories are much more tangible, this packaging update holds at least some significance and highlights a symbolic bit of forward progress for the animal rights movement and what humans view as acceptable treatment of other species.
What’s New…
Bravo!
Good for you, Mondolez International. Secondly, remove “Barnum’s Animals” from the box. Thank you.
AWESOMENESS!!! ONE MORE STEP TOWARDS THE FREEDOM GODS BEAUTIFUL CREATIONS DESERVE.
THIs is a great change children should learn from vey young no animal chooses to be caged —we don’t —so why force them for them — it’s cruel n greed
A positive step forward.
they should be free not like this. please every one help them
This helps everyone, especially kids, to know that animals don’t belong in cages. They should be free.
Good job PETA!
Karma coming swift n fast for those who hurt animals. Evil scum.your money is raided with the torment of mother nature’s children and so shall yours .hex on circuses.
It’s not enough they need to take the word Barnum off the box too. everyone knows Barnum means a circus with enslaved animals. the message still reads CIRCUS
Well done PETA.
Awesome!
Not stupid.
Store-bought items are purchased every day based on their packaging. Advertisers pay millions a year on Madison Ave, NYC: advertising pays, and we are subliminally affected by the message.
Why have children (or anyone) see images of happy cows on a product that gets its dairy from CAFOs?
Why should the image of a happy chicken or pig or cow used on packaging to see its meat?
Why indoctrinate people with “zoo” animals in cages?
I am proud of PETA and of Nabisco to be involved in this significant packaging change!
Unfortunately cookie box pstill have barn I’m on oxygen everyone knows means enslaved animals for entertainment
Huge!
ridiculous and stupid, they are cookies. Gosh get a life.
Hey Pat, how about you get a life!
Thank you Peta. Many thanks to all concerned.
Seems like a small step, but in reality, it has caught the attention of conservative groups across the U.S. and is irking them to no end. They understand the significance of this move, and are terrified that one more arbitrary barrier they rely upon to artificially place themselves above the rest of nature, is crumbling. This small change is actually having big results. I often don’t agree with how PETA chooses to express itself, but this campaign hit the nail right on the head. Great move, PETA, and smart choice, Mondelez. Thank you both!
WELL DONE for implementing these much needed changes!! Way overdue!
Nice publicity stunt but is not reflective of Nabisco’s business practice of using huge amount of palm oil from plantations that destroy animals’ habitats.
I still boycott Nabisco;
PETA has many detractors, but I for one think they do magnificent and dedicated work. Thank you PETA.
Any improvement is welcome. Still want circuses banned from using animals. Clowns are OK.
I completely AGREE with you, GREIG!!
GO PETA! A STRONG MESSAGE…FOR THOSE SMART ENOUGH AND COMPASSIONATE ENOUGH TO SEE ANIMALS OUTSIDE OF DAMN CIRCUS CAGES!
This is the way it should have always been. I remember one I was a kid eating these
cookies. I use to think why are they not free. I am so happy to hear this.
I bet the package is going to look even better. Thank you, Nabisco for listening to
the animal. Took a while but was finally done.
YAY TO PETA!! Thank you for always being there to help protect all the animals!! PETA is a wonderful organization!!
The new box is very attractive and says a lot about the animals being free and not in cages!! Great for children to see this!!
Keep us the good work and thank you!!!
All I can say is yay, yay , YAY!!!!
SHOCKING!!
Dr A J SMITH (XXIII-VIII-MMXVIII)
Terrific news, they deserve it.
Thank you PETA and Mondelez International. One small step for animals. We will not give up the fight to make the Workd a compassionate place for animals.
Thank you, Mondelez International and PETA, for sending the correct message to children.
They need to understand the importance and ecosystems, and the impact they themselves can make.
Good work!
Good News for animals. Good work PETA, Congratulations on your hard work. Thank you, Mondelez for understanding, and respecting the message. Depictions of animals in a cage send a strong message even if it is only a subliminal one. The message that reaches the one who observes it is that “animals belong in a cage.” I collect textile representations of my favorite animals. However I refuse to buy those that show animals that are being exploited. It is difficult to find certain animals that are not depicted in a circus setting. It is heartbreaking that children are bombarded with depictions of animals as objects of exploitation for human entertainment.
Bravo PETA & Mondelez.
This is awesome and amazing news! Mondelez International, you have made history and set the stage for more kindness to animals. Thank you so much!
About time
Than you
Mondelez International, for understanding the impact of the caged animals on our favorite animal crackers
Love it !!! PETA u are great souls!
Thank you
The Galarneau Family