At this annual “celebration,” liquor is forced down terrified bulls’ throats and the animals are let loose into the streets to be chased down, roped up and tortured by a drunken mob. The barbaric ritual is part of the Fiesta de la Virgen de la Candelaria activities, which takes place every February 1 in Tlacotalpan, Mexico, in the state of Veracruz.

Witnesses report that during the fiesta, bulls are tied by the horns to kayaks and canoes, and pulled by the tail to “help them float” as a crowd of hundreds of people drag the animals across the Papaloapan river.

Exhausted when they reach the shore, the bulls are are chased down one by one and stoned, beaten with bats and stabbed. The people throw garbage and bricks at the bulls, and even cut off their ears. The brutality may go on for hours until the bulls are finally killed.

The governor of Veracruz banned this gruesome ritual a decade ago, in 2006. But nobody enforces the ban, so the bulls continue to suffer every year.

It’s time to stop the torture. Sign now to urge Mexican officials to ban the attack on bulls!