“I saw lots of [beauty videos] already, but they all have seemed to show beauty standards in a very stereotypical and pop-culture way, so I wanted to do a more historically accurate one. As I was doing some research, I became more and more aware that beautiful faces and fashion we see on the photos, ads and fashion plates [sic] are just an idealistic version of reality. So here’s to reality.”
Making a video that focused on real women proved to be more difficult than initially expected. The erasure of women throughout history posed problems for Kustiumologia once she began to gather data, as she discovered that statistics regarding women’s work were not always, if at all, recorded accurately. Taking that information into account, as well as Kustiumologia’s attempts to create a universal video, a few of the statistics in the video become muddied. For example, her video references that 40% of women worked in factories in 1901 (0:27) and while this is technically true, that number references statistical information pertaining to women in Great Britain during that time. On her YouTube page, Kustimuologia invites anyone who has information on wider culture context to contact her.
Despite these minor technicalities, the message remains the same: It is important we recognize and pay tribute to the real women of the eras, not the romanticized ideal that focuses on women of higher social standing. It is an erasure of the women’s history and we are lucky to have people like Kustiumologia working to educate and inform us of the reality women of past generations faced.
You can watch her video below: