Two new bus ads sponsored by Lady Freethinker urge residents of Gimpo, South Korea to keep dogs off their plates and treat them like family, instead.

The ads, created in cooperation with Save Korean Dogs and made possible with the generous support of Mark Matyazic, are reaching thousands of people every day with messages translating to, “Dogs are not food but family,” and “Please do not eat me.”

There are an estimated 17,000 dog meat farms throughout South Korea, with some two million dogs slaughtered for human consumption each year. This is the only country in the world with large, factory-style dog farms, where the animals are housed in filthy conditions without adequate food, water or veterinary care.

At slaughter, the dogs may be hung, torched alive, or electrocuted because some people believe the meat tastes better after torture.

At Lady Freethinker, helping end the cruel dog and cat meat trade is a top priority. Millions of readers are exposed to the appalling reality of this issue through LFT articles. Additionally, we’ve garnered hundreds of thousands petition signatures calling on government officials to outlaw dog meat.

LFT also helps shelters that rescue dogs from the meat trade by providing funds for food, medical care, and other urgent needs.

The good news is that dog meat consumption in South Korea is declining in popularity, and animal lovers are increasingly advocating against it. Last November, the country’s biggest slaughterhouse closed, adding to an ever-expanding list of meat farms and killing facilities that have gone out of business.

LFT will keep campaigning until dog and cat meat are things of the past.