On May 10, Google released a proposal urging the implementation of 13 new female emojis focusing on women professions (and their male counterparts).
In the proposal, Google stated, “No matter where you look, women are gaining visibility and recognition as never before. Isn’t it time that emoji also reflect the reality that women play a key role in every walk of life?”
Google’s current goal is to have them implemented before the beginning of next year.
Google may have been inspired by Apple’s release of diverse emojis in February 2015. Apple’s emojis provide 5 different skin color choices, as well as same-sex families. This was brought on by the tech giant’s lack of racial and sexual orientation diversity in their emoji.
Right now, girls are limited in how they can represent themselves – as beauticians, brides, princesses, and dancers. But girls make up a large chunk of emoji users – using approximately 1 billion a day.
However, male emojis show more diverse jobs such as police officers, detectives, and construction workers. Young boys and men do not suffer from lack of representation in their emoji choices – so why should women and young girls?
Female doctors, nurses, scientists, farmers, and musicians are just a few examples of women’s professions that are left out. It’s time to change that.
In recent years, there has been a push for more women in science, technology, engineering, and mathematics (STEM) because they make up only a small percent of the workers in this field. Now how about we represent women who are and will be in these occupations?
In a survey conducted by Always, 54% of girls believe the female emoji choices are stereotypical. Also, 75% want more progressive options for women, such as law enforcement or athletes.
A sad reality is that many young girls believe in ten years what they can do will be the same or more limited in the future for young girls. It’s critical to show that isn’t the case, thanks to the continued push to ensure women’s and girls’ lives matter.
Adding new emoji options may seem unimportant. But to women and young girls, it’s a small step in the right direction of proper representation.
Now, will Apple take a hint from Google and expand their female emoji choices? It’s about time emoji represented more than stereotypical roles for women.