Bernie Sanders Senior Campaign Advisors Becky Bond and Zack Exley are releasing a book called “Rules for Revolutionaries,” aimed to shape the future of political organizing. Book sales are scheduled to begin November 18, 2016, after the presidential elections.
“The big vision, big goals, and big organizing that these revolutionary new rules enable, that is what this book is about,” according to a press release. “If we put these new rules into action, then we start to win the radical changes necessary to address the pressing issues of our time.”
Lady Freethinker approached book publisher Chelsea Green Publishing for further details, and was told that any additional information is to be kept confidential until the release.
However, it is clear that the publication will be based on the writers’ experience during the campaign and will try to summarize, in 22 rules, how their organization managed to send more than 8 million personalized text messages, engage volunteers to make more than 75 million calls and eventually secure a substantial 46% of the Democratic delegates for Sanders.
Even though Hillary Clinton won the Democratic nomination, Sanders’ campaign strategies marked a significant departure from the past. This included heavy dependence on hardworking volunteers, along with a general swell in grassroots efforts.
The strategic use of technology — far from the standardized, automatic robo-calls and messages — helped create a direct, and more personalized, link with the electorate. Back in 2015, Sanders’ campaign already had 165 Facebook pages with 7.3 million likes, and nearly 200 Facebook groups with more than 358,000 members.
As Zack Exley puts it on his web page, it was “a technology driven team” that managed to organize the massive outreach to the population. And now, Exley and Bond plan to extend their knowledge to a wider audience.
The link between technology and social movements is an ever-evolving topic. It gained worldwide attention during the Arab Spring (then renamed the Twitter revolution for its extensive use of social media) in 2011, and has only grown over the years.
With their book, Exley and Bond will try, for the first time, to codify how Sanders’ campaign strategy can be tailor-made to help unite people — often living on opposite sides of the country — toward political and social changes.