Georgio Armani announced today that the designer brand is going fur-free, and will stop selling fur products in the fall/winter season of 2016.

On the company’s website, Georgio Armani issued a statement in conjunction with the Fur Free Alliance.

Mr. Armani wrote:

“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

The news comes after decades of undercover investigations into fur farms and widespread public outcry about the use of fur in fashion.

About 50 million animals are killed for the fur industry each year, including minks, foxes, dogs and cats. Most of these animals are raised in cramped, torturous conditions on fur farms that house them in wire cages with little or no regard for their care. The animals suffer diseases, skin lesions and severe psychological trauma.

The slaughter of animals for fur is even more brutal than the living conditions. The creatures may be electrocuted, gassed or clubbed to death, and are often skinned alive.

Armani’s decision comes as welcome news to anyone who cares about animals. May other designers who still sell fur follow suit.