As a lot of other pressing issues litter the news, many are suggesting that people are forgetting about sustainability. For years, people have promoted various schemes supporting green power such as lessening the use of plastics and moving away from fossil fuels. However experts feel like the general public has gotten sidetracked in 2016.

Jonah Sachs of The Guardian stated that economic and political threats, related to terrorism, elections, and unstable economies, will see people put green solutions on the back burner and focus on what they ‘deem’ more pressing issues.

“In the midst of this noisy climate, long term environmental destruction is likely to get pushed to the back burner of global consciousness. When people feel threatened and insecure, they generally turn to shorter term thinking and deprioritize pro-social behavior,” Sachs said.

Currently, governments worldwide are developing and initiating their green power projects, where the more developed nations have projected at least 50% of their country’s energy will be reliant on renewable energy sources in the future. Apart from the UK and the US, Australia said that by 2030, half of their power sources will come from green power (wind and water turbines, solar panels), which will make them one of the leading nations in promoting sustainability.

Solar power

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However, the recent drop in the price of fossil fuels on the world market made more consumers dependent on cheaper energy sources. Although, it’s completely different for many businesses as they seek long-term investments to help increase profits over time.

Some companies reliant on oil and gas, especially in the Middle East, have had to file for bankruptcy due to the competitive nature of the industry and their struggling economy. Only those experienced oil and gas solution firms, with strong local ties and visibility through industry-relevant social media channels were able to lock in partnership agreements with regional petrol companies to construct, repair, and maintain gas pipes in Iraq and many crude producing nations in the Middle East, even amidst testing times.

Does it put the topic of green power at the back of the consumers’ concern?

It might appear that way, said Sachs. Corporate social responsibility (CSR) will no longer be the driving force for the consumers buying decision, as much as it was before. Previously, consumers were highly concerned about environmental threats that created a shift in consumer spending as well as the direction of investment dollars.

Recycling could well be hit too, as the consumer worries about incontrollable variables. However, the government must do its utmost to encourage the push towards green power and the need to continue environmentally friendly projects in the near future to counter such things as global warming and the depletion of our world’s fossil fuels.

We all need to take more responsibility in making this world a greener place. So, don’t forget your civic duty and look after your world.