Americans have started increasing their support for nonprofit organizations in response to the US presidential election, according to a new study from humanitarian group CARE. In the online survey, one in four Americans said they already have or they intend to ramp up support to charity.
“What we’re seeing here is the result of a divisive campaign that brought to the surface the passions of many Americans, ” said CARE Vice President of Fundraising and Marketing Tolli Love in an interview with Lady Freethinker. “No matter where you sit on the political spectrum or who you backed in the election, people were emotional about the issues, from immigration and refugees to the status of women and America’s role in the world.”
Millennials and Gen-Xers are fueling this trend. People in the 18-34 age group and the 35-44 age group were twice as likely to say they have or will support charitable organizations than those ages 45 and older.
The survey also indicated that people plan to support in more ways than just donating.
“Our poll indicates this is far from a small, fleeting trend, and that it’s happening in the form of volunteerism and advocacy, not just donations,” said Love.
The types of organizations people said they will support represent a broad range of causes, including children’s charity, women’s reproductive rights, environmental protection, women’s empowerment, access to health care, LGBTQ rights, race relations, and international humanitarian aid.
While the study did not single out any specific candidate, other evidence suggests that when Donald Trump won the electoral college vote on November 6th (despite losing the popular vote by 2.8 million), many people grew scared that their rights were at stake.
And regardless of who they voted for, Americans are clearly not counting on the government to bring about the change they wish to see in the world.
“People are being spurred to action,” said Love. “They’re not sitting idly and hoping that things will change, they’re spending their most precious resources — money and time — to create the change they want to see.”